Online Shopping Behavior in the Month of Ramadan 2021
For Indonesian, Ramadan is a month of celebration. Many activities are spent together with friends or family. It also affects the pattern of online shopping behavior in Ramadan, which likely to increase like last year. One of the supporting factors is the unending pandemic situation.
Online Shopping Behavior in the Month of Ramadan
From year to year, the shopping behavior pattern in Ramadan still shows a similar trend. The difference lies in the platform used. During Ramadan last year, almost all eCommerce platforms recorded an increase in transactions. The increase occurred in nearly all categories, including charity and donations.
Meanwhile, this year, research from ADA, a data analysis institute made by Axiata, predicts that 3 product categories will be in demand this Ramadan. What are those categories? Let’s find out!
Domestics Traveling & Accommodation
Consumers who want to go home or return to their hometowns before Eid always hunt this category. Even though in 2020, there was a decrease of up to 53.91% due to the government banning the mudik (exodus) regulation. However, this product category is still in the top 3 product categories with the highest spending.
Apart from the government’s ban, online shopping behavior in this category predict to remain high in Ramadan. Those who hope to return to their hometowns will still actively access the traveling tracking application to get the latest information related to going home.
Home Electronics & Media
In 2020, according to research results from Caliber & Ravenry, the increase for this category reached 46.09%. This figure makes this category the second highest-spending product category. This product category predicts to be in demand by professionals or workers to facilitate their work activities during Ramadan.
Especially in the current pandemic conditions, a lot of work done remotely or virtually so that adequate equipment is needed. Besides, many people also spend time at home looking for entertainment through digital media.
Health & Beauty
It’s the same as last year, this Ramadan, we still in a pandemic situation. The pattern of shopping behavior in this Ramadan predict to be dominated by immune supplement products, such as Imboost, vitamins, dates, and honey. Consumers will still have a big concern for nutrition and health so that they can undergo worship smoothly.
After knowing the online shopping behavior in this Ramadan, are you ready yet to face the month of Ramadan 1442H? No need to worry, PowerCommerce.Asia is ready to help maximize your brand sales in Ramadan. Let’s start the holy month with optimism! [PCA /Fahri] Translated by Nastri.
