Omni-Channel and Supply Chain in Indonesia
You cannot separate the rapid development of eCommerce from the landscape of Indonesia’s supply chain itself. Why is that? The presence of e-commerce provides an opportunity for consumers to obtain goods online. Furthermore, the sending goods process to consumers involves the role of the logistics industry or supply chain.
Currently, Indonesia’s supply chain landscape still has a centralistic concept. The logistics center and the origin of goods are still centralistic on the island of Java. Even though Indonesia has an archipelago landscape consisting of more than 17 thousand islands and surrounded by oceans. It is what makes logistics costs in Indonesia the highest in Southeast Asia.
Therefore, we need a new strategy that can overcome Indonesia’s eCommerce and supply chain problems. Logistics service providers must prepare more efficient services and demand to follow changes in business patterns such as digital work, logistics marketplaces, and omni-channel solutions.
Omni-Channel
Solution to Indonesia’s Supply Chain Polemic
Omni-Channel is a cross-channel strategy that integrates all platforms into one of the right solutions for the Indonesian supply chain. This strategy also focuses on providing the best possible experience for customers. In this digital era of transformation, omni-channel enables business management processes, from customer relationship management, order management to logistics or supply chain, to be integrated into one system.
Omni-Channel will be part of the resolution of Indonesia’s logistics or supply chain in the future. Why? Because with 200 million inhabitants and 17 thousand islands, the concept of integrating all channels in one digital technology integration is necessary.
Chief Executive Officer and Founder of PowerCommerce.Asia, Hadi Kuncoro
One form of innovation from this omni-channel platform, goods delivery no longer centralized. When consumers buy goods from city C, shipments are no longer come from the center. But from the closest hub to city C. Thus, shipping costs or postage will be more controlled and efficient. These are only a tiny part of the innovations presented by Omni-Channel for the Indonesian supply chain.
You are curious about what kind of innovation can an omni-channel solution bring?
Don’t miss a further discussion on the topic “Omni-Channel and Landscape Supply Chain E-Commerce in Indonesia” with the CEO of PowerCommerce.Asia, Hadi Kuncoro at the Smart E-Commerce talk program on SMART FM Radio.
Watch the LIVE broadcast here! [PCA/Fahri] Translated by Nastri.
