eCommerce Trends in 2021
The eCommerce trend is in a secure position in 2020. The retail landscape has shifted and, more and more consumers are choosing the convenience of online shopping. Not without reason, the Covid-19 pandemic has made consumers more comfortable shopping online because they can avoid direct contact with other people.
This situation is presenting an acceleration in the world development of the eCommerce industry, including Indonesia. Quoted from tempo.com, the value of eCommerce transactions in 2020 reached 253 trillion rupiahs. This figure has increased from 2019, which only ended in 205.5 trillion rupiahs.
Amid the current acceleration of eCommerce growth, what trends will be present in 2021?
Here we go, three predictions of eCommerce trends that you should pay attention to in 2021
New Consumer Behavior
During this pandemic, consumers are getting used to buying daily necessities online. A survey conducted by Statista shows that the main reason consumers shop online is because the products ordered can be delivered directly to their homes. Of course, this reason is very reasonable, considering that nowadays people avoid crowds very much.
Changes in consumer behavior patterns will have an impact on eCommerce growth. Bank Indonesia projects that in 2021 the value of transactions in eCommerce will increase by 33% and touch 337 trillion rupiahs. Brands certainly need to study changes in consumer behavior and take advantage of the opportunities that exist in it.
Fulfillment as a differentiator
Quoted from shopify.com, in the first half of 2020, the eCommerce industry experienced an increase in fulfillment demand by 51%. Brands and businesses prioritize higher compliance to avoid rising costs and meet consumer expectations amid eCommerce trends happening in the world.
Brands need to deal with the demands that consumers want. It is referring to fast, cheap, and safe delivery. There is no other choice for brands other than restructuring the fulfillment process they have. Start from increasing the productivity of order fulfillment, picking and handling process efficiency, and maximizing inventory management.
Online Shopping Feels Offline
During the growing trend of online shopping, of course, many brands are also plunging into the world of eCommerce. Those who only focused on selling from offline stores are now starting to switch to selling their products on the eCommerce platform. But there are still many brands or businesses that do not offer the same experience when consumers shop offline. How is your business ready to perform the gardened experience and transform into an all-digital era?
Brands will always be required to provide the same experience and convenience for consumers’ online shopping experience. Start from a variety of sales channels, fast delivery, to the responsiveness of our customer service. Therefore, the integration between platforms through omni-channel solutions is something that brands must apply to compete with the competitors.
PowerCommerce.Asia is an eCommerce omni-channel enabler and supply chain solution-services company and ready to help you strategize in facing the eCommerce trend in 2021. Feel free to contact us, and we are eager to empower your brand! [PCA/Fahri] Translated by Nastri.
