E-Commerce Evolution in Indonesia
You probably realize that in the past few years, the e-commerce business evolution been developed very rapidly in Indonesia. Moreover, many people prefer to shop online from home rather than risk going to crowded places during this pandemic.
A report from McKinsey in 2019 stated that the value of e-commerce market capitalization in Indonesia reached USD 21 billion or around IDR 294 trillion. The report also predicts that this value will expand to a value of USD 40 billion by 2022.
Besides the rapid development of the e-commerce industry in Indonesia, what was the beginning of the Indonesian e-commerce industry?
The birth of Bhinneka and Kaskus Buy and Sell Forum
Long before the presence of marketplaces such as Shopee, Tokopedia, or Bukalapak, Bhinneka and FJB Kaskus were the pioneers of Indonesian e-commerce. Operating since 1999, Bhinneka is an e-commerce website that sells computer hardware and software.
People who actively used the internet in the early 2000s were unquestionably no strangers to Kaskus. One of the largest forums in Indonesia at this time had a Buy and Sell Forum or Forum Jual Beli (FJB). In this FJB, the seller will create a post about their product and offer it to potential buyers. However, transactions in FJB Kaskus usually are carried out outside Kaskus.
The Marketplace Presence and E-Commerce New Era in Indonesia
The evolution of e-commerce continued in the 2010s when Bukalapak and Tokopedia were present. Both platforms are in the form of a marketplace and make it easier for sellers to market their products on the internet. The growing e-commerce industry in Indonesia has also attracted foreign players.
Rakuten spread its wings and entered the Indonesian market in 2011. At the end of the year, it was Zalora Group’s turn to co-founded Zalora Indonesia. In the same year, Tiket.com also start its operation. Until the end of 2012, Indonesia had its e-commerce celebration day, the National Online Shopping Day, which celebrates every 12th December.
The e-commerce development continues with the appearance of super apps platforms, such as Go-Jek and Traveloka, also Shopee and JD.ID in the Indonesian e-commerce industry. Until finally, in 2017, Tokopedia, Traveloka, and Bukalapak won the title of a unicorn or startup with a valuation of more than 1 billion USD.
Omni-Channel, The Next Evolution of E-Commerce?
Understand the development of e-commerce that is not affected by the pandemic situation and continues to accelerate. Then what’s next? PowerCommerce.Asia, as the pioneer of e-commerce omni-channel and supply chain company, presents a new solution that integrates sales platforms, from online-offline to B2B and B2C. This technology will provide a seamless experience for brands as well as consumers in the world of e-commerce.
But will omni-channel be the next e-commerce evolution?
Don’t miss a further complete discussion on the topic “Evolution of E-Commerce From Past to Present” only in the Solution Discussion for SMEs with the CEO of PowerCommerce.Asia, Hadi Kuncoro at the Smart E-Commerce Talks program on SMART FM Radio. Watch the LIVE broadcast here! [PCA/Fahri] Translated by Nastri.
