Brands Implementing Seamless Experience Through Omni-Channel Solution
More and more brands and companies are trying to improve the consumer experience through omni-channel solutions. Omni-Channel features multiple platforms that lead consumers closer to the product purchasing process, regardless of what device they are using or anywhere their store location.
When consumers have access to so many platforms but still need fast service, omni-channel is the right solution. Omni-Channel provide a customer experience that focuses on customer satisfaction. When you focus on the customer, you’ll win!
Omni-Channel has proven to be a great choice when it comes to customer satisfaction and loyalty. So, it’s no wonder some world-class brands have implemented omni-channel. Aren’t you curious? Check this out!
Omni-Channel Shopping Experience from Nike
Who doesn’t know Nike? This sports equipment brand is known for its ‘Just Do It!’ The slogan has been implementing omni-channel for a long time. Their application, NikePlus, has been integrated with your activities. It can provide relevant information, assistance, and marketing right on your device.
Not only that, but some Nike stores also have mini basketball, soccer, and running simulations. This real-world experience also includes customer support and digital technology. Don’t want to wait in line when you want to pay? Nike staff can provide easy checkout with their point-of-sale system.
Omni-Channel Experience in All Ikea Store
This home furnishing retailer from Sweden has mastered the omni-channel experience for their customers. Every outlet they have offers consumers experience to try IKEA furniture first-hand. You can sit on the sofa or taste Swedish specialties.
Not just that, you can order online on the IKEA website and wait for your ordered products to arrive at your doorstep. Don’t want to wait? Relax, you can choose to pick up goods at the nearest IKEA outlet on that day.
Omni-Channel Practice on Apps by Starbucks
What service can match a cup of coffee in the morning? How about an application on a smartphone that combines online orders and in-store experiences? Yes, Starbucks managed to come with an exciting way to incorporate their coffee shop with digital technology.
The Starbucks application is reliable when you want to see the menu they desire to order and order directly online. So all you have to do is get your coffee at the nearest outlet. Plus, the members rewards program that Starbucks offer will be the main attractiveness for customers to continue to be loyal to buy coffee at Starbucks.
Omni-Channel Solution Implementation on Greenfields Website
The biggest dairy product brand in Southeast Asia has implemented an omni-channel digital transformation. Team up with PowerCommerce.Asia, Greenfields has now penetrated the world of e-commerce to bring its products to consumers throughout Indonesia. You no longer have to leave home to buy Greenfields products.
Anyway, you don’t have to worry about having to wait a long time. When you order milk or yogurt products directly from greenfieldsdairyshop.com, the brand will send from the closest hubs from your locations that have spread throughout Indonesia. So, you will get an online shopping experience that is not much different from buying at a convenience store.
So, what about you? The world’s four big brands from the sports equipment, food & beverages, and retail furniture industries have successfully implemented omni-channel and then provide a seamless customer experience. Do you want to implement it in your brand? PowerCommerce.Asia as Indonesia’s pioneer of Omni-Channel ready to help you make this happen. [PCA/Fahri] Translated by Nastri.
